iVilliage putting me out of business - good!

iGo Green is a new section of iVillage and they're off to a great start. They're putting me out of business but that's ok, the cause here is to grow the econista movement and they have the eyeballs to do it.

BUT TAKE HEED! Their "partners" are GE & BP oil. BP has been doing a lot of greening of it's brand and, granted, they are doing a lot of research into the future of green energy (investing heavily here in the bay area) but in the end, they are an oil company. And GE may be making a few energy star appliances, but they could be doing a lot more toward bringing eco friendly technology to the sales floor, changing their production practices, using recycled raw materials or a whole list of things they could actually do to become green besides advertising and sponsoring green blogs. We are going to see a lot of this in the coming years - corporations trying to look green instead of be green.