Timberland's footprint

Timberland is putting "nutrition" labels on their wares to help consumers understand the impact of their buy choices. They are an outdoor brand and hence they must be committed to environmental stewardship. They are making an effort to reduce their footprint and with such transparency as to set an example for other companies and for their customers. The labels also outline the impact their production has on the local community.

THINKING LIKE AN ECONISTA
This smells like green washing to me.... transparency made to look like they're doing something, when really, it's just a label that we must trust is accurate. Their website claims that they reduced their greenhouse gases by 10%, are using water-based adhesives on 8million shoes and tripled their used of organic cotton ( although you can by only 5 garments made from OC from their site). Plus, they're making tools to measure how they're affecting the environment. This sounds like a decent start, but I'd like to see more about recycled poly fleece, recycled rubber for souls, how about making some stuff on this continent instead of in asia to reduce the carbon footprint.... There are a lot of things that I hope they will do in the near future.