Tuesday, July 15, 2008

Paper Doll by Heather Treadway



I love it when I encounter a designer in a round about way only to realize I've seen and admired their work before. It makes me feel like there's a purpose in all of this googling. The purpose being: finding talent! Here we have Portland Oregon based designer, Heather Treadway who hand makes all of her garments (etsy store) from conventional fabrics. The not-so-preppy deconstructed woven argyle sweatshirt is absolute genius, but it's a deceiving introduction to her sensibility. The collection as a whole is more sporty and futuristic than the argyle would suggest. Treadway takes classic streetwear pieces and spices them up with scifi flavored details. When considered as a whole, the streetwear line is very west coast party ready wear - stylish layering, comfortable and easy to move in. Whether dancing to a DJ in the woods, on the beach or in the desert, Paper Doll will get you through the fun in style.

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