Sunday, May 27, 2007

Avita Style

recycled cashmere Avita fall 07

Avita's fall 2007 line continues the label's sustainable mission with recycled cashmere, organic cotton and bamboo materials. Avita cloths are sassy, sexy and so comfy.

Avita designer Amanda Shi launched the line with sustainability in mind. Recycled cashmere doesn't mean used cashmere, it's simply discarded materials used by other manufacturers, the excess pieces that are usually thrown away. Her progressive designs coupled with this environmental and resourceful business practice have made Avita a success. The LA based line recently opened Avita Co-Op in West Hollywood where she sells environmentally friendly merchandise that embodies Avita's philosophy including non-leather shoes by Mink, Sophie Simone jewelry and re-worked vintage bags by De La Luna Designs.

Grades:
.A. Sustainable (recycled and renewable materials)
.D. Carbon Footprint (manufactured in China)

100% bamboo Avita Summer 07

No comments: