Sweetgrass

The nutty-crunchy roots of sustainable fashion are nothing to be ashamed of. Sure, we'd all love it if anything we bought from say D&G or DKNY was sustainable, but that's not going to happen any time soon. We can keep salivating over the few highly fashionable - and sold out - pieces by the most avante guard sustainable designers, or we can take a good look at some of the basics and see them with fresh eyes.

Sweetgrass is a great example. As I crawl the web looking for fresh sustainable fashion, I keep coming across the organic-yoga-pant type designers. Yeah, love your philosophy and dedication but yawn. Then I saw these hemp pieces by Sweetgrass with some wonderful touches that are clean and modern which made me realize that the movement is an evolution on both sides of the spectrum. High fashion toward sustainablility and sustainability toward high fashion. Which brings me back to the market where demand can encourage design. Once fashionistas become econistas, there will be more and more sustainable style to choose from.